Because competitors would never go this far
Because active dogs require specialized vitamins and antioxidants, we loaded Genesis with the finest of their kind.
We started with Vitamin C. Vitamin C is used to boost the immune system, promote healing and fight off illness and remove waste from cell membranes. Conventional, non-stabilized forms of vitamin C function in the body for a short amount of time, which is roughly 4 hours.
At that time, it is secreted from the body in the urine. The Vitamin C we use in Genesis is an esterified vitamin C that lasts in the body for 18 hours and is very bioavailable. Imagine it as a timed release of vitamin C that your dog benefits from for 18 hours. That’s almost a full day of vitamin C!
We also provide high levels of vitamin E in Genesis. Vitamin E is know as an extremely effective antioxidant that directly supports immune function and helps reduce the risk of immune collapse in active dogs. Vitamin E is also very effective at removing waste from stressed tissue such as skeletal and organ muscles.
High levels of B vitamins are also used in genesis to promote appetite and support proper liver function. The liver is critically needed during physical activity because it transfers glucose and energy sources from the diet into the tissue stores of glycogen. Let’s break that process down a bit.
When the muscles need energy, the liver converts energy from the diet, and from glycogen, to feed the hard working muscles in your dog. The liver is also critical for protein/peptide/amino acid transfer in the body.
Last but not least we included the ultra-antioxidant, Astaxanthin. Wow, that is a scary word. Let’s break down to see what it is and what it does.
Astaxanthin is a fat-soluble nutrient that has a very unique molecular structure that makes it such a superior antioxidant. It cleans out free radicals, or waste, from cells in your dog’s body. It is an all-natural material that is found in microalgae grown on the Kona coast of Hawaii. The extract is the most highly concentrated form available, compared to other sources of Astaxanthin.
Microalgae contains over three times the concentration of traditional sources such as Salmon and Crustaceans. Astaxanthin is known to protect cells from free radical oxidation, enhance immune support, improve health and longevity and improve breeding. Astaxanthin is so strong that is has been proven to be 500 times stronger than vitamin E and 2,000 times stronger than vitamin C as an antioxidant. With powerful properties like these, we had to include it in Genesis.
Next, we’ll look at Pathogen and Toxin Binders.