Market researchers identified five keywords in pet food attributes that appeared in more internet searches during the past year than in 2022. Many of these pet food marketing claims had to do with health and wellness for pets and sustainability for the planet. The following pet food attribute keywords increased in the number of times consumers searched for them in relation to pet food.
- Vegan/vegetarian – 23.4% increase
- Sustainable – 51.6% increase
- Plant-based – 70.2% increase
- Holistic – 7.2% increase
- Human-grade – 22.5% increase
Interestingly enough 40% of these topics were about vegetable or plant based interests and another 20% were related to human diets. Interesting tie to us and our pets. These are very good clues to how pet owners are constantly persuaded to feed their dogs as they would feed themselves even though we know through science and research that the human and canine have drastically different needs. However it is human nature to love your companion animal to the point that we want the same care for them as we do ourselves. Rest assured that the traditional canine diet is not only the most healthy but the common sense approach to long term health and well being. Canine Health Forward was not only founded on , but continues to this day to formulate their food and supplement products with the canine diet needs in mind and not waiver from that. Because we love these dogs.