During the first three months of 2024, Purina PetCare stood out for driving Purina’s overall growth, Mark Schneider, chief executive officer of Purina Pet Products, said during an earnings report on April 22, 2024. In Purina Petcare, in the U.S. alone, we plan to launch over 100 new products across the year as we take advantage of our new capacity,” Anna Manz, chief financial officer for Nestlé, said during the call. “Across 2024 and 2025, we will re-enter segments we had opted out of when supply was constrained. We will feed new products into our brand growth engines, significantly expanding the microbiome-focused line-up for our Purina ONE dog food. These products apply some of the best of our nutritional expertise.”
I find it so preposterous that any petfood company could announce with a clear conscience the intent to launch “100 new products” in any calendar year much less in a lifetime. Clearly you would only find this type of tactic from nothing but the biggest mainstream pet food companies and not a craft pet food manufacturer like Canine Health Forward. When you take a close look at the true biological needs of a canine companion, there are only so many aspects that a product line needs to fill. That’s why the Canine Health Forward product line is very comprehensive and concise, covering all the needs of our companion animals without launching a multitude of useless products only to conquer shelf space and pilfer money from the consumer.